Outsourcing - or brain drain, if you're stuck inside a copy of the Economist, circa 2003 - has been a huge buzzword lately. Americans have been up in arms over the seeming loss of millions of customer service and tech support jobs that are lost by outsourcing, only to result in hour long waits on the phone and instructions that are lost somewhere in translation. But you will never find an Indian complaining about this problem.
Why? Because every time the call center routes to Sunthar Prabhukrishnan in Bangalore, an Indian knows that not only will they get the best tech support possible, solely because of their Indian brethren connection, but they will also receive a lengthy chat covering topics such as the state of the cricket team this year (top class!), the latest Hrithik-Aishwarya film (not enough dancing, na?), and finding out that each of their third cousins twice removed used to live next door to each other back in the 70s and ended up being room partners at IIT, Bombay campus.
So next time you dread calling up tech support to complain about your 9 year old Dell crapping out again, just hope that Sunthar is the one who answers.
Thursday, February 28, 2008
#1-800: Outsourcing
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4 comments:
You may know Sunthar. He goes by the name Charles.
my linksys router guy actually did talk about cricket - is this part of their customer service training?
If your router was truly a Linksys he was probably saying "kick it." And sell it on craigslist to Gujurati graduate student.
http://www.nytimes.com/2008/04/24/business/worldbusiness/24debt.html?_r=1&hp&oref=slogin
arre va! front page!
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